Havaianas flip flops come in all designs. - Contributed

Put away the shoes and let your toes breathe, flip-flop season has officially arrived to stay ever fashionable at our paradise island of Jamaica.

To celebrate summer, Ammar's, in partnership with renowned Brazilian sandalmaker, Havaianas, and exclusive distributor for the Caribbean - Walk Good, is transforming its Village Plaza store in St Andrew into an urban beach oasis.

Ammar's is inviting flip-flop lovers to stop by the store and cool their soles with classic, fashionable and super comfortable footwear made of natural rubber. Now open, the Urban Beach Flip-Flop shopping experience will offer the latest Havaianas styles from the collection 2009 in vibrant, bold colours and perfectly versatile neutrals.

Always seeking new inspirations, Havaianas and Ammar's invite Kingstonians to 'cool dem foot' with Havaianas at Ammar's Village Plaza concept store.

The women's collection covers from the ethnic and exotic mood of India to the freshness and gracefulness of the organic floral extracts, going through the femininity and freedom of the butterflies and birds. The metallic tones grant sophistication to the entire range. The great highlight of the collection is the Havaianas Fit model. With a delicate adjustable strap, Havaianas Fit has the versatility and comfort to be used for all occasions, from dawn to dusk.