LIME, the Caribbean's largest full-service telecommunications provi-der, and Research In Motion (RIM), a global leader in wireless innovation, have announced the launch of the new BlackBerry Curve 8520 smartphone in Jamaica and other countries in the region.

The BlackBerry Curve 8520, the latest addition to the Black-Berry Curve series, is expected to increase the already broad appeal of BlackBerry smartphones among consumers in the Caribbean. With its optimised design and easy-to-use interface, the 8520 offers consumers an easy and affordable way to transition from a traditional cellphone to a smartphone. The BlackBerry Curve 8520 offers more communication options, a richer communication experience, enhanced media capabi-lities and full HTML browsing compared to traditional cellphones.

"The new BlackBerry Curve 8520 smartphone will make the many benefits of the Black-Berry solution available to an even wider mar-ket," said Mariano Doble, LIME's execu-tive vice-president, com-mercial. "It has a user-friendly design so it doesn't look like complicated technology; it's affordable and it comes from a trusted brand with a reputation for world-class, reliable products. I think it will be a big hit."