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Tapping the entrepreneurial spirit
published: Sunday | November 2, 2008

Mike Michalowicz, Contributor

Yes, Jamaica. You know the Jamaica I am talking about. The beautiful resorts, the amazing Dunn's River Falls and the world famous 'No problem, man!' white-glove service.

I have vacationed in Jamaica as a tourist. I have done that. And I have relished the sliver of beauty I was exposed to. But my visit this September was not for vacation, it was to inspire the Jamaican people and help guide them on the path of entrepreneurship. But they inspired me and have shown me the path.

It is the entrepreneurs of Jamaica with their relentless pursuit to improve themselves and the world that is beautiful and inspiring. In one word, I was impressed. In a few words, I was impressed to my core.

I believe the world is in the early stages of 'next generation entrepreneurship'. These are entrepreneurs who are building businesses not with the primary intent of getting rich, but with the primary or perhaps the exclusive intent of serving others. Don't mistake this group for push-overs, or charities or hand-outs.

This new type of entrepreneur has an absolute awareness and desire for riches. But they are acutely aware that wealth is inevitable, when they serve others first. Call them go-givers. Call them next-generation entrepreneurs. Call them toilet paper entrepreneurs, if you wish (I do). But know one thing for sure, they are getting rich.

So what does Jamaica have to do with the 'next generation entrepreneur?' They are leading the way! Who would have thought it? But it is true. 'Little' Jamaica is making a big impact. I have seen it first-hand … I have seen the light, this is how Jamaica is doing it:

Natural opportunities abound

Sun and heat: The Jamaican entrepreneurs have caught on. They have realised that they can advance natural energy research because of the continuous sunshine and warmth. Also, they can position themselves as leaders in the green movement.

Personality: The people of Jamaica, as a whole, are extremely courteous and friendly. This is particularly when you base this on American standards - I can see the call centres being set up.

Location: A mere one-hour time difference from the US east coast (and that's only during daylight savings time - otherwise there's no difference); a short flight from New York to Kingston. Add those up and opportunities abound.

Hyper-social networking

Diaspora network: It is estimated that more Jamaicans live overseas providing local Jamaican entrepreneurs with a natural network that extends internationally … and in many cases the network is family members.

International influence

Name recognition: For a small country, Jamaica has a lot of cultural influence over its super-power neighbours. Mention Usain Bolt, Cool Runnings, Reggae, or Bob Marley and most of the world's citizens instantly recognise Jamaica.

The right mindset

Jamaican entrepreneurs are hungrier than any other entrepreneurial group I have ever met. But don't mistake hunger for starvation. Starvation results in desperation. Hunger results in calculated moves. The Jamaican entrepreneurs are hungry, very hungry … but not starving.

Don't resist, strive: Possibly the biggest indicator of Jamaica's inevitable entrepreneurial triumphs is the desire to strive, not the desire to resist. The Jamaican entrepreneurs I met have a great desire to be true to themselves, and to comply with their heart's desires. They clearly appreciate and want to achieve, so they are pushing ahead, not pushing away.

We are what we speak: No other variable has more influence over our success as entrepreneurs than what we say about ourselves. I have heard every Jamaican entrepreneur say, "No problem, man." But, the meaning behind it is speaking to their success and not simply a quip to reduce stress. This popular phrase is being used with growing focus toward their aspirations. I asked one entrepreneur about the aviation business he plans on starting. I asked him if he really fathomed something so grand was possible. He said, "Yes. Absolutely. It's no problem, man."

Mike Michalowicz is a US-based entrepreneur and author of 'The Toilet Paper Entrepreneur'. He can be contacted via email: mike@toiletpaperentrepreneur.com.

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