Ezroy Millwood, president and chief executive officer of the National Transport Cooperative Society (NTCS), displays the new logo that will identify the NTCS buses as they ply their routes in the Coporate Area, at the launch of the logo at the Hotel Four Seasons in St. Andrew on Thursday.- Ricardo Makyn/Staff Photographer

In an effort to clamp down on indisciplined drivers and to bring a sense of uniformity to the public transport system, the National Transport Co-operative Society (NTCS) has launched a sticker logo for its members.

Ezroy Millwood, president and chief executive officer of NTCS, said that, come November 1, on the front and rear of every bus affiliated with the organisation, there should be one of the stickers.

This announcement was made at the launch of the programme held Thursday at the Hotel Four Seasons on Ruthven Road in St. Andrew.

phone calls

"Some 20 phone calls come in to our office [every two weeks] about a bus driver that was disorderly or indiscipline and when we check it out, sometimes is only one or two is NTCS," Millwood said.

"Now with this sticker, the public will be able to identify our buses," he said.

At the same time, Keith Goodison, managing director of Transport Authority, said that the issuing of the stickers was the easiest route in the public identifying NTCS operators.

"Established a definite identification, a logo that inspectors and the public that this is an assigned bus under the NTCS operatives," Goodison said.

Bus owners are mandated to purchase the stickers that cost approximately $1,000. Similarly, Millwood said that it cost the company about $500,000 to roll out the programme.