Diageo has lined up two cocktail additions to its Smirnoff vodka range in the United States.
Smirnoff unveiled a new drinking experience with the introduction of the Smirnoff Cocktails collection, super premium cocktails that take the guesswork out of mixing drinks. Two of today's most popular cocktails - Grand Cosmopolitan and Vodka Mojito - these new Smirnoff cocktails will add style to even the simplest of soirees.
The cocktails are expertly crafted using Smirnoff Vodka No. 21, the world's no. 1 premium vodka. Smirnoff Grand Cosmopolitan blends in Grand Marnier liqueur, fine cranberry juice and a splash of lime to create a refreshingly elegant flavour with a smooth finish.
The Smirnoff Vodka Mojito is a new interpretation of the classic Cuban Mojito, made with Smirnoff No. 21 vodka, lime and mint flavours, and other quality ingredients.
Finest Ingredients
"Smirnoff has combined the finest of ingredients in its new cocktails collection," says Kate Price, marketing director, Smirnoff. "The combination of Smirnoff Vodka with other premium spirits like Grand Marnier liqueur, creates the complete cocktail experience without leaving home. It's like having a master mixologist in a bottle."
The Smirnoff drinks will arrive in Jamaica this fall. Both products will be available in 750mL and 1.75L bottles.
When enjoying this new product, and all its products, Diageo reminds its adult consumers to drink responsibly. As the world's largest spirits, wine and beer company, Diageo is committed to social responsibility and the responsible marketing of its brands. The Diageo Marketing Code is one of the most stringent in the industry. Diageo is a founding member and major supporter of The Century Council, a not-for-profit organisation whose programmes are designed to combat drunk driving and under-age drinking.