Digicel last Wednesday announced its 'Flip It To ATI' campaign as the telecoms company partners with the ultimate party weekend, Appleton Temptation Isle (ATI), which takes place on the Negril Hip Strip from August 5-9.

After a three-year hiatus, the Alex Chin-led Absolute Entertainment and Appleton Jamaica Rum have rejoined forces for the 2009 renewal of the largest party weekend.

Two of the models at the ATI launch party last Wednesday at Carlos' Café in New Kingston.

Shelly-Ann Curran, senior sponsorship manager at Digicel, said the phone company would be giving away high-end flip phones through various promotions as well at ATI lead-up parties.

Dancehall's 'Energy God', Elephant Man, is the spokesperson for the campaign.

"The campaign is a fun and energetic one, so we brought on Elephant Man as the campaign spokesperson because he embodies everything this campaign is about," said Curran.

She also explained that Digicel would be having their own ATI lead-up event at The Quad every Friday as well as having a strong presence at other ATI lead-up events.

"It's going to be crazy in The Quad nightclub every Friday with our Flip It Fridays. There, we'll be giving away credit, some hot flip phones and you can even register for a chance to be in the Digicel VIP booth down in Negril. We're also taking Flip It Fridays to Montego Bay to the ATI Pier Pressure parties."