Hear the name Oral McCook and the advertising world usually comes to mind first.

But the spiritual side of OGM Integrated Communications' managing director is far more riveting. Growing up in a Christian home (his father was also a pastor), he's been connected to the faith for years, but made the formal commitment to Christ in high school and has never stopped.

He says he has no trouble balancing his beliefs and his business. OGM, which copped The Gleaner's Top Billing Agency award on Monday, is run on Christian principles.

"My relationship with God is not a secret," he says simply. His clients all know that because of his principles, there are some accounts he will not support like gambling, strong drink or cigarettes.

"That's a position we've taken as a company. If you don't think it (the product) is good enough to use, then it's not good enough to advertise it," he reasons. He is unfazed by the possibility of missing out on potentially lucrative contracts.

"God will help us to be viable with that position," he says of the stance. His clients also know that OGM will only advertise the truth. At the three OGM offices (Trinidad and St Lucia being the others) there are Monday devotions.

"It helps to focus the organisation on Jesus Christ ... he is the source of our strength," he says. Chief operating officer of OGM, Everton Patterson, is also a pastor and their twin commitments to God and good business has made OGM a winning team.

While attending the then College of Arts, Science and Technology (now the University of Technology), McCook was elected president of the institution's Universities and Colleges Christian Fellowship (UCCF) and the National UCCF Movement, organisations he still supports.

It was from these ties and the individuals with whom he worshipped that they formed the Hope Fellowship Ministries of which he is director of stewardship overseeing ushers and other duties.