Breathing spaces
The warmth of the green greets the visitor to Peta-Rose Hall's office; "Why green ...well green is the colour of money," the managing director BPM Financial Limited says jokingly, but it is the serenity with nature that inspired her to choose this colour scheme.
Musings of a serial entrepreneur - The power of right branding
The recent rebranding of Cable and Wireless to LIME has seen heightened interest in marketing circles, and the merits of this bold move have sparked much debate.Sharp focus has once again been placed on identifying the value of building a brand ...
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