Now may not feel like the time for taking financial risks, especially starting a business. But maybe you dont have a choice. Leaving a job or being unable to find a job because of a poor economy sometimes pushes people into self-employment, whether or not it is something they dreamed of doing someday. That was my first experience with self-employment and I know the twin feelings of dread and excitement. How do you make the best of it?

Visualise success. Embrace self-employment, either as a short- or long-term career choice. The more you fight it, the less energy and enthusiasm youll apply to marketing yourself and your business. There is a reason that successful sports athletes visualise success; studies show visualisation works.

Understand how your personality type influences your business success. By working in an environment that matches your personality, youll be more likely to achieve success. Know yourself and know your options.

Identify your strengths and weaknesses and adapt your business to them. If youre a writer/artist/lawyer/salesperson who is not good with or interested in financial record-keeping, pay someone else to set up your bookkeeping and file your taxes. It may pinch your wallet, but youll hurt more in time and money later if you screw it up.

Effectively use your time, especially if you are still job searching. If you havent given up hope on landing a job but want to take on contract work to pay your bills, plan out your work time. You dont want to do a poor job on both your job search and your business.

By carefully evaluating yourself and following a science-based process to make a start-up decision, you avoid the mistakes many people make of reacting to crisis. By being optimistic and forward looking, youll avoid a paralysing funk and take action instead.