Dania Banhon and Andrew Bradley having a cold one at the Heineken Can launch at Lime Cay on Sunday.

It was all about sun, sand, seawater, great drinks and a wonderful vibes at Lime Cay last Sunday, September 21 at the Heineken Can launch party.

The new Heineken easy-to-carry slim can was introduced last year for a short time, but now it is back for good. In the European markets, canned Heineken is one of the most popular products and Jamaican Heineken lovers are in on the trend.

By noon, patrons gathered at Morgan's Harbour to board the yachts and engine boats to Lime Cay; each trip a packed affair.

Lime Cay was paved with women in bikinis and men in swim trunks. There were drinks galore and patrons were not afraid to indulge in the freebies; a few going overboard but nothing to stop the fun.

It's all about the Heineken and these guys: (from left) Randy Nelson, Gregory Christian, Paul Matthews and Woodrow Whyte enjoy every bit of it while hanging out.

The new Heineken is in great demand and Patrick Multidor (left) makes sure he gets a shirtful with the help of Kerry Bell, while Billy Kelly is hoping that a few fall into his lap. - Colin Hamilton/Freelance Photographer

Cheers to good friends and good drinks. Philip Palmer (left), Safia Cooper and Jermaine Brown keep it real.