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What's right with Jamaica
published: Tuesday | June 17, 2008


Lyn Kee Chow

This week The Gleaner continues its presentation of the thoughts of infleuntial leaders in society on the more positive features of Jamaica. Today we bring you the views of Stephen Lyn Kee Chow, managing director of Pickapeppa Company Ltd.

Jamaican products, including rum, coffee and sauces, have surpassed all expectations of an island so tiny it might be considered an insignificant dot on the world map. But these products are so well known they are sought after and acclaimed worldwide.

Our leading brands such as Pickapeppa and jerk enjoy iconic, even cultic status and demand for them is extraordinary. From Alaska in the north, to Australia in the Southern Hemisphere, we are there.

Hot brand

Brand Jamaica is hot. Our hot and spicy cuisine can be found in every major capital city and everyone wants to be associated with these very positive aspects of our culture.

As a small country, we will never be a high-volume manufacturer, but we have a remarkable ability to spot and exploit a niche market through the ingenuity of our business professionals, our teamwork, imagination and determination.

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