São Paulo, Brazil:

Jaguar's regional office in Latin America and the Caribbean has announced that brand's sales in the islands went up 50 per cent from January to March 2008, compared to the same period last year. The Jaguar XJ was the best-selling model in the first quarter of 2008.

Throughout the region, Jaguar has increased 24.2 per cent so far this year. "Our vehicles are earmarked for demanding customers, who look for a pleasurable drive with comfort and style. The brand works hard in new projects to seduce more customers and include new publics to Jaguar," says Jaguar Director for Latin America and the Caribbean Franco Fodor.

Jaguar sales increase has been driven by the Caribbean, Chile, Dominican Republic, Costa Rica, El Salvador, Guatemala, Panama and Uruguay markets. "This growth is directly related to the seduction power of our products and it also reflects the exciting moment of the Latin American and the Caribbean economy," affirms Jaguar Marketing Manager Reynaldo Boemer.

The plans of the brand for the region in the next years are ambitious. Jaguar XF will be launched in the first semester of 2008. The new Jaguar XF fuses the style and performance of a sports car with the refinement, space and sophistication of a luxury saloon. This is the beginning of a new era for Jaguar.