Ramona Phipps (left) and Toni-ann Reid are ready to soak up the scent of sexy men at the launch of the six AXE deodorant body sprays in Jamaica, at the Cable and Wireless Golf Academy last Friday. - Photos by Winston Sill/Freelance Photographer

Sacha Walters, Staff Reporter

SCENTS ARE meant to cast spells, and the six fragrances from Axe were working their magic on the crowd on Friday night.

The Axe Patrol, a group of young ladies decked out in skimpy police-type outfits, arrested the average man when he walked through the door. They spritzed him with one of the six fragrances in their arsenal: marine, musk, fusion, conviction, touch and vice. And we saw you, all the guys who didn't want to make it obvious they were peeking at the Axe Patrol girls.

This was all a part of the official launch of the new Axe fragrances in Jamaica by distributors, Lascelles Limited. The girls interacted with the crowd at the Cable and Wireless Golf Academy, giving them the opportunity to sniff the new fragrances. The exotic and sexual theme was furthered as drinks flowed, white and dark chocolate fountains with marshmallows and strawberries pulled you in, as well as a wide selection of food.

The invitation-only event was all about the party vibe after the girls did a walk through onstage. A set from Voicemail kept the audience excited. Renaissance and ZJ Chrome kept the music going until midnight.

Left: Juan Diego Tovar (left), regional brand manager for Unilever, and Channa Hay, sales manager for Lascelles, are in deep discussion at the launch of the AXE deodorant and body sprays. Right: Grab him, spray him, and oh, what a difference it makes. Ramon Thompson was sprayed with one of the AXE fragrances at the launch of the products.

From left: Luis Pol, Unilever's Caribbean sales manager; Juan Diego Tovar, regional brand manager; Glenn Rodgers, Unilever Marketing Jamaica; and Wayne Kirkpatrick of Lascelles, take time away from their power chat to smile at the launch of AXE deodorant and body spray.