Alan Morrow holds the attractively designed bag.

Alan Morrow and his wife Sandra spend 40-plus days a year at Sandals Grande, Ocho Rios. Alan's major account in Jamaica is Red Stripe brewery. He sells them stainless steel kegs and tamper evident keg caps.

Cally (pictured on bag) is a larger than life character who was lost in the sea of competition. His stall is being eaten alive by more successful retailers.

The eye-catching bags were designed in the United Kingdom. They are so colourful, people will reuse them.

From May 9, the first consignment of Cally carrier bags will be be at a stall on the beach between Sandals Grande and The Royal Plantation.