ONE LUCKY Pepsi consumer has won an all-inclusive package to watch the final in Barbados. In addition, 1,000 others will win tickets to see matches at Sabina Park and four children from the SOS Village will get a chance to walk with the captains of participating teams at the Camp Road venue, as part of Pepsi Cola Jamaica's 'We Love WI Cricket' ICC WI Cricket World Cup promotion.
The first phase of the promotion got under way with a bottle-cap feature between September and December last year and from that, Spanish Town resident Marlene Thompson won the big prize worth $250,000 that includes match tickets for two to the final, airfare, hotel accommodation and meals.
Several others, through the same bottle-cap promo, won tickets to watch matches at the Windies team's first-round venue, Sabina Park.
Many more people, however, still have a chance to win tickets in the second phase of the promotion which was officially launched at a media luncheon yesterday at Pepsi Cola Jamaica's Spanish Town Road headquarters.
"'We Love WI Cricket' encapsulates Pepsi's drive to encourage all Jamaicans to get involved with this historic event. Not just those cricket fans who regularly attend matches," said Denise Dixon, marketing manager of Pepsi, at the launch.
She listed a number of features including a special edition celebratory cricket label on Pepsi bottles for the duration of the World Cup and Pepsi Posse Road Shows in Ocho Rios, Kingston, St. Catherine, Montego Bay, St. Ann's Bay, Morant Bay, Falmouth and Lucea between February 22 and March 15.
Free match tickets
"In an effort to provide an opportunity for people from all walks of life to attend the world-class cricket matches, persons who purchase Pepsi at the designated supermarket in each of these towns will have a chance to win free match tickets," Dixon said.
The mega drink corporation, which is an official global partner of the ICC WI 2007 World Cup, is using its 'Dare for More' slogan in an initiative specifically designed to assist the SOS Children's Village.
On one hand, it will offer four youngsters the privilege of walking with captains to the pitch for the toss of the coin and on the other, Pepsi will make a commemorative super-sized bat to collect signatures of Jamaicans. In addition to signing the bat, the signatories are invited to make contributions to the SOS Children's Village. The bat will eventually be placed on long-term display.
Pepsi will also be involved in the Local Organising Committee (LOC) opening ceremony convoy, 'One Love Jamaica' Village in Kingston, as well as the Brand Trelawny and Trelawny Home-coming Committee's celebrations in Falmouth on March 10 and 11.
