Daviot Kelly, Staff Reporter

Glenford Esty, customer service manager, Central America and the Caribbean for Sony Ericsson, gives some pointers to (from left) Paula Gordon, Naomi Garrick and Nadine Stanley on how to operate one of their new handsets at Sony Ericsson's product launch at the Hilton Kingston hotel, yesterday. -
Ian Allen/Staff Photographer
If cellphone technology is a religion, then some persons renewed their faith when Sony Ericsson launched its new hand- sets on Wednesday at the Hilton Kingston hotel.
Ten new phones and the matching accessories will be propped up on display boards in Jamaican cellphone stores very soon. Jeanette Lewis, general manager of Katalyst Marketing Communications, Ericsson's marketing support in the Caribbean, who was revelling in the launch of the 'sexy' phones, spoke of the Sony Ericsson's strong relations with Jamaica's two major cellphone providers and with the wider Caribbean with business in Barbados and Trinidad and Tobago.
Sandra Echeverri, Ericsson's marketing manager for the Caribbean, took guests on a multi-media journey as she showed the company's latest gadget goodies. The dimensions and capabilities were shown to thumping techno music. Coming off a 2005 when the company unveiled the first ever walkman phones, the trend will continue in 2006 with six more walkman phones hitting the market including the already popular W810. The accessories, for example bluetooth and sub-woofers (hey, they are music phones), were also on
display.
Instant hits
Among the instant hits were the W950 which can store up to 4,000 songs and enables you to store the album and videos of the songs you're listening to. The P990 is a businessman's phone with which you can scan a person's business card into the phone thus deleting the need for a rolodex. And the K790 with its 3.2 megapixel camera, is able to produce a photo good enough to use on these pages. Drooling cellphone addicts will have to curb their appetite for a little while though as some of the handsets have not yet arrived.
Guests got the chance to see the phones in action as members of the Sony Ericsson team took pictures and downloaded them or went through the extensive playlists the phones hold. Three of the handsets were given away via a small raffle - two W300 handsets (another of the walkman phone types) and one K510. The users now have the distinction of using them before they hit the market!