Tropical Rhythms to launch in Ghana
published: Tuesday | May 9, 2006

GRACE FOODS International (GFI), international marketers of Grace Tropical Rhythms, recently sent its first shipment of the juice drink to the African country of Ghana. The container shipment is part of a test-marketing programme being carried out in 2006, ahead of a wider introduction of the product into the market.

This is the company's first foray into Africa with its Grace Tropical Rhythms.

GFI general manager Derrick Reckord says initial marketing efforts will target "cosmopolitan Ghanians" in the greater Accra area. The product will be formally launched in a few weeks in the market.