THE CORPORATE training and management advisory firm, GovStrat Limited, will be hosting a training seminar, 'Managing Corporate Repu-tation, Image and Identity' on March 28-29 at the Jamaica Pegasus Hotel in New Kingston.
In a release, GovStrat says the seminar is the first of its kind for Jamaica and the Caribbean.
The two-day function will feature two of the leading professors and consultants in the field of reputation, branding and competitiveness Gary Davies and Rosa Chung from the Manchester Business School.
MEASUREMENT
These two professors conceptualised the Reputation Character Scale, a measurement scale for measuring reputation which has been translated into six languages and is widely used in at least 50 countries to measure the reputation of corporations, leaders and nations.
The seminar will expose senior marketing, communication and public relations executives to lectures, team war games and case studies in exploring the internal aspects of branding, international marketing stra-tegies, corporate image and reputation management.
For additional information please contact GovStrat at 960-5356 or visit their website at:
www.caribbean-governance.com
