Yvonne Chin, Contributor 
Chairman of the Musson Group, Desmond Blades (left), discusses the terms of partnership between his subsidiary, PBS, with executive director of NEC's International Division, Michel de Bievre (centre) and NEC's International Division's senior marketing manager, Annick Reyngoudt (right). NEC is a private multinational corporation based in France. PBS is now the exclusive distributor of NEC products in Jamaica and the Caribbean. PBS introduced the company and its
products to business leaders at a function at the Hilton Hotel last week. - CONTRIBUTED
THERE IS always enough room for a newcomer in the market." That is the approach that one of Europe's leading computer brands and wholesalers of computers peripherals and software Nippon Electric Company (NEC), and Productive Business Solutions Ltd. (PBS) took when they forged a recent partnership.
The French-based private multinational company NEC and the Caribbean IT company Productive Business Solutions Ltd. have made a multibillion-dollar deal, giving the Musson Group subsidiary, PBS, exclusive distribution of NEC's products and services in the Caribbean and Latin America.
"Up to a year ago, NEC had no plans to distribute our IT products to the Caribbean and Latin America," said Executive Director for the International Division of NEC, Michel de Bievre. He explained that, coupled, with the geography of the region (islands) and the company's unfamiliarity with the culture and nature of the market, the Caribbean and Latin America would have posed a major distribution challenge for the company.
NEC, a world-famous manufacturer of IT
products says when it was approached by PBS, it was so impressed by the company's professionalism, partnerships and position in the Caribbean market that distribution to the Caribbean was soon to become one of NEC's priorities.
ENVIABLE DISTRIBUTION TRACK RECORD
"We were also pleased that it had an earlier partnership with the respected Xerox brand and that PBS belonged to a group with an enviable distribution track record in the Caribbean," said Executive Director for the International Division of NEC, Michel de Bievre Group. Describing the new partnership as a marriage, in which the two companies "just clicked," he said his company was committed to staying the course for the long haul.
