THE EDITOR, Sir:MAY I congratulate your contributor (Mr. Doyl Smith) on the article "Stocks with the Best Growth...", which appeared in The Sunday Gleaner of 20th instant.
The article on page C-3 commented favourably on the growth potential for the number of different organisations based primarily on their strong history of profitability. The organisations as identified by name are all mainly listed companies and so register publicly in reports from the Jamaica Stock Exchange.
CORRECT AN IMPRESSION
My submission here, however, is to correct an impression which could be created in the eyes of advertisers and the public at large, through the structure of paragraph two under the Communications Sector. The structure named TVJ and CVM as the only stations "legally authorised to accept advertisements from sponsors giving the two companies a legal, albeit not currently enforced, monopoly on television advertising" This is not accurate as I will explain.
LEGAL AND DULY AUTHORISED
Love-TV is a legal and duly authorised commercial television station broadcasting openly and publicly 24 hours per day from studios in Kingston with rebroadcast over the air on channels 17 and 6 in the Corporate Area on channel 20 & 3 in St. Ann and with accredited presence on Telstar, Allied, Sauce, JACS, Oliver, Logic One, Entertainment Systems, Omni, Starcom, Jamaica Cable Vision, D & L Systems, NCCN and numerous other licensed cable systems in Clarendon, Manchester, St. Elizabeth and St. Thomas. Love TV does not now enjoy adequate commercial sponsorship support for its family-oriented programming, but this is due to a perception in the minds of the Jamaican television audience that the station's name and ownership is fully supported financially by churches and so carry their word ministry material exclusively.
LOVE TV is a family station with programmes that "bring religious values to family living", and while TVJ and CVM currently enjoy superiority in extended coverage areas and in commercial support they do not possess a licensed legal monopoly on the acceptance of commercials or sponsorship in TV broadcasting. Love TV also possesses that facility.
I trust that this clarification will reach the eyes of every television viewer as well as the advertising industry and your readers, and that our clarification will be afforded similar exposure in your publication as given to Mr. Smith's credible analysis.
I am etc,
WINSTON A.
RIDGARD, O.D.
General Manager
National Religious
Media Comm.
