IN THE proposed plan of redevelopment of downtown Kingston, there is urgent need to re-visit the communication strategy and explain for stakeholders what is meant by the Jamaican National Heritage Trust's statement re Georgian architecture as a style for the project. Already, the Mayor of Kingston has been responding in the media, voicing objections to such a direction and the Chamber of Commerce has stated disagreement likewise, seeming to fear that the expenditure would not bring returns on the investment.Scepticism about the viability of heritage-based development has been expressed also by the mayors of two rural areas Black River and Falmouth. They were quoted in The Gleaner as yet to be convinced of the benefits to be reaped. In the case of Falmouth, it was said that prospective investors were more interested in acquisition of land rather than heritage buildings. Black River also reported a similar hesitancy on the part of investors.
It is evident that the concept of heritage in the scheme of development has to be sold sensitively and much more aggressively than prevails at present. The island abounds with sites of historical and cultural significance which can serve to bring a new dimension to tourism and other aspects of expansion. There is no reason why they should not be exploited, in the best sense of the word.
In the case of Falmouth, for instance, the impending World Cup opening ceremony at Greenfields should be impetus enough for greater participation and much more urgency to build on the rich architectural heritage of the town. As for Black River, there is growing evidence that south coast tourism is steadily becoming more vibrant, so it should not be difficult to attract investment in heritage architecture and the overall cultural landscape. If there is hesitancy and misunderstanding, then there is need obviously for improved and more aggressive communication and marketing in all cases.
In the context of Kingston, it would appear that the JNHT's use of the word "Georgian" has created in some person's minds a fear of radical re-styling of property at great cost. If this is so, then the reservations of the mayors and the merchants can be understood. However, it appears that the precise intention of the development committee has not been fully articulated or understood. There is now need to move expeditiously to explain what is envisaged and to reach consensus with all stakeholders on the best way forward.
Let us stop wasting time in all-too prevalent pastime of generating much heat of chatter and dissension and move instead into the light of action. While we continue to talk, other destinations with far less than we have to offer are proceeding along on the road to progress.
