THE JAMAICA Dairy Farmers Federation, owners of the Century brand, has launched a new premium product Century Fruit Punch.
This is a mix of orange, pineapple and guava juice concentrates and lime juice enriched with vitamin C.
According to Albert Walker, managing director of Jamaica Dairy Farmers Federation, the new fruit punch beverage is 'the beginning' of a new range of fruit juices to be produced and marketed under Century brand.
Other combinations of natural fruit concentrates will be released in supermarket chains islandwide shortly, he said.
Jamaica Dairy Farmers Federation was established in November 1998 under the aegis of Ministry of Agriculture.
It currently produces 100 per cent plain fresh milk and flavoured milk-chillteen, peanut punch and orange juice.
