THE EDITOR, Sir:
I CONCUR 100 per cent with Stuart Lacy's letter titled - 'Standards for television ads' in The Gleaner on April 5, 2003.
Those he commented on, are but just a few that I had also considered to be objectionable. However, the advertisement that irks me the most is the DB&G ad - '9 months of growth investor' in words and depicting a woman in an advanced stage of pregnancy and showing her naked belly to a little girl who is also imitating the action, as she too, pretends to be pregnant.
Although it is financial business for the media houses and the advertisers, they can destroy the morale of children who are our future.
It is my opinion, that the Broadcasting Commission should effect more control over some of these ads.
I am appealing to advertising agencies to find a better way of marketing their goods and services.
Please remember, that we are all imitators. I can recall the boy who tried to imitate Tarzan died in action.
I am, etc.,
E.N. PERKINS
P.O. Box 415
Mandeville
