During its annual season showcase, it provides Jamaica with heroes, heroines and some villains. It provides the island with cooler banter, taxi talk, veranda chatter and balcony gossip.

Despite being only six years old, Digicel Rising Stars has made an indelible mark on the average Jamaican and the entertainment landscape.

For this, The Gleaner has honoured the talent reality series for its contribution to entertainment in the society.

Series producer Sharon Schroeter is happy for the recognition and told The Gleaner yesterday the success of the venture is due to excellent teamwork.

"It's an honour, it's a really wonderful honour not only for me but for everybody who has worked really hard on the programme. It is a huge team and I wish everyone could be here to accept it."

The singing competition, which got started as the Jamaican answer to the popular American Idol series, has exposed the island's untapped but ever-present talent, giving the undiscovered a spotlight to help them shine.

Improving local productions

Among the show's alumni are entertainers who are now staples on the local radio and stage show circuit, including Christopher Martin, Romain Virgo, Cameal Davis, One Third and Laden. It has also exposed unforgettable characters such as Noddy Virtue and Changa Changa.

Not only has the show provided an avenue for these individuals who hail from lesser-known communities, such as Stepney in the hills of St Ann and Back Pasture in St Catherine, it has also elevated the professionalism and production value of locally produced shows.

The production each week and the sets are on par with any internationally produced reality series.

Schroeter hopes that aspiring producers will take inspiration from their success and to not give up when pursuing their goals.

"I think first of all you need to have a passion because if you don't have a passion then you won't be putting your all into it, so it is important to have that passion, it is important to know ... and always think outside the box."