Bolt for launch of Street Meet

Published: Wednesday | April 22, 2009


BOSTON (CMC):

Usain Bolt is expected to be the guest of honour, when Puma, the German sports gear manufacturer and one of his main sponsors, hosts its first-ever Street Meet on Fan Pier in this American city on April 26.

The Street Meet mixes the atmosphere of a Jamaican street carnival with the excitement of street running.

"The focus is to broaden the outreach of track and field," said Antonio Bertone, Puma's chief marketing officer.

He added: "We're taking it outside the track. We are bringing it to the street and making it tangible to the people."

Jamaican food, entertainment

The Street Meet, which will feature Jamaican food and entertainment, will take place against the backdrop of Puma City, an 11,000-square-foot portable building made from 24 steel shipping containers.