The Jamaica Customer Service Association (JaCSA) recently announced that Blue Cross Jamaica was the winner of its 'Most Positive Experience Competition'. The announcement was made at the association's annual general meeting held at the Guardian Life Building in St. Andrew.

The occasion marked the end of a new initiative 'The Catch Me Delighting Button Drive' which saw Blue Cross Jamaica's outstanding performance earning them the lead while Telstar Cable received second place and Assessment Recoveries Limited received third.

"The objective of the drive is to raise the standard of customer service quality by exceeding the customer's expectations. The principles of excellent customer service are aimed at improving customer loyalty and thereby increasing the company's pro-fitability and productivity," Mr. Richard Rowe, newly-elected president of JaCSA, said.

This initiative, which was launched in December 2006 at JaCSA's CEO Forum, provided the participating organisations with information for continuous improvement of their customer service, especially during the Christmas season.

New additions to JaCSA board

Edna Walker

Kaydian Plummer

Newly-elected officers

Shelly Ann McFarlane - VP, Finance

Clare Wilson - VP professional Development

Existing officers

Richard Rowe - president

Mary Dick - VP research and publication

Christine Brown - VP, communication and public relations

Michelle Christie - VP,membership services

Sophia Bennett - secretary.