PUMA/VP JAMAICAN CELEBRATION
published: Wednesday | December 17, 2003

- Ian Allen/Staff Photographer

Lady Saw and Beres Hammond enjoying themselves at the Puma/VP Jamaican Celebration at the Terra Nova Hotel on Monday. They were among a host of celebrities and media personnel who turned out to celebrate the partnership of recording label VP and Puma.

Puma and VP have partnered to promote Puma's products in the sports lifestyle market, and to provide sponsorship for the 2004 Jamaican Olympic team.

The partnership will see Puma's products being displayed in advertisements and music videos featuring prominent Jamaican artistes such as Elephant Man and Sean Paul. Beres Hammond and Lady Saw have projects with VP in 2004.