An economic solution
Diana McCaulay, Contributor
SOMETIMES IT seems there are no answers to Jamaica's economic
problems.
Most of our traditional sources of income sugar, bananas, coffee, bauxite
etc are all threatened in various ways.
Tourism is adversely affected by growing regional competition, our high
crime rate, harassment, ageing plant and degraded natural resources.
Our workforce has far too high a percentage of under-educated and unskilled
persons. High interest rates militate against any new areas of endeavour
that require substantial investment.
Every discussion on any one of Jamaica's ills - low standards of education,
violence, unemployment, the breakdown of social services and the judicial
system - leads back to economic stagnation.
How can any remedy be paid for in a country saddled with one of the three
worst-performing economies in the region? (Our partners of dubious
distinction are Guyana and Haiti). In a country where 60 cents of every
dollar goes to repay debt and the Government's only response to this is to
borrow more, year after year, what IS the answer?
Answer
Professor Anthony Clayton of the University of the West Indies believes
part of the answer could lie in the exploding market for nutraceuticals.
"Supplying this market could absolutely transform Jamaica's economy," he
says.
Briefly, nutraceuticals and functional foods are new industries based on
convincing clinical evidence that various molecules (called actives)
extracted from food plants can both treat and prevent many major
degenerative diseases.
"Conventional medicine tends to address symptoms," says Prof. Clayton, "but
now there is strong evidence that the right combination of actives could
actually break the sequence of events which leads to disease."
The size of the nutraceutical/functional food world market is currently
just under US$100 billion at consumer prices. This is projected to grow to
US$240 billion by 2005. The Caribbean's potential share of the market to
supply the ingredients is probably between one and five per cent, and for
finished products, perhaps 0.05 per cent. At a conservative estimate, that
share would, by 2005, be worth US$1.8 billion - not much less than
Jamaica's entire current foreign earnings.
We can and already do grow foods which look like promising sources of
actives - ginger, turmeric, black pepper, sugar cane, bananas and pimento
are all good candidates. Seizing this opportunity could reverse the decline
in agriculture by allowing existing uneconomic crops to be replaced by
those with greater value added and much better returns.
In addition, Jamaica currently has access to the cutting edge of this
dynamic science and the associated markets through Prof. Clayton's
high-level contacts in the industry overseas.
"The other plus for Jamaica is that it's unlikely these crops will be
affected by praedial larceny," goes on Prof. Clayton. "If you take ginger
as an example, you want a root with a high level of flavonoids. You could
probably increase the concentration still further if you stressed the plant
by withholding water. The resulting ginger would taste bitter and look
wrinkled. You'd have trouble selling it for food. Similarly, with bananas,
the actives phospholipids are extracted from the skin. So you'd want to
breed an industrial banana which was all skin and no fruit. No-one would
want to eat or steal that kind of banana."
"So where's the catch?" I ask, thinking it all sounds a bit too good to be
true.
"It's a very demanding market," says Prof. Clayton. "We'd have to conform
to at least three different regulatory requirements and meet some tough
delivery schedules."
"Does it need Government involvement?" I ask, thinking: Kiss of Death.
"No, but it would need a consortium of companies. No one Jamaican company
currently has the combination of size, technologies, skills and contacts to
do it on its own. And this needs to happen fast. Any one of the larger
countries in the region could take the dominant role in supplying the
nutraceutical market, so it just depends on who moves first. Jamaica might
have two years left to build a significant presence in the market, but
probably not more."
Almost as much of a hurdle as government involvement, I think. A group of
businessmen coming together, sharing information, pooling resources and
acting quickly? I don't know...
"What else is there?" asks Prof. Clayton, sensing my scepticism.
"Tourism will always be fickle, we can't compete with traditional
agriculture, bauxite is becoming more and more precarious, the present
strategy for information technology involves mostly low-end transitional
activities such as call centres. On the other hand, there are no critical
technical obstacles to developing a major nutraceuticals supply industry
and the commercial potential is right there. It's tantalising..."
Tantalising is the right word. I see so clearly why it could work and why
it probably won't. We'd need a wait for it paradigm shift in our
business and political culture. A visionary leader. And a group of people
with egos sufficiently under control to facilitate the necessary
collaboration.
Definitely a tall order...
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