By Sophia Findlay
Golden Krust Caribbean Bakery & Grill is set to open a store in Toronto as early as summer of 2017.
The company, named the United States largest and fastest growing Caribbean franchise, as well as the number one selling brand of Jamaican patties, hosted a Franchise Opportunity Seminar in Toronto, on Monday, October 31, at Holiday Inn Airport East, Toronto, where potential franchisees were given an overview of the company’s operations and the opportunities.
Lowell Hawthorne, president and CEO, was joined by his executive team, Steve Ament, vice president of franchise operation; sons, Daren L. Hawthorne, executive vice president of franchising and corporate counsel and Omar Hawthorne, CFE, director of franchise development and community affair; his sister-in-law Herma Hawthorne, director of corporate affairs and compliance; and niece Latalya Morrison, director of marketing and public relations.
“It is so important to the Golden Krust organisation to have the family within the business,” Lowell Hawthorne said. “It is part of my leadership and it is very important because Golden Krust is bigger than me. The vision continues.
“The journey continues for the next generation; we want the legacy to continue,” he added.
He informed that about 40 of his family members are actively involved in the company.
“We are taking the taste of the Caribbean to Canada and nothing happens before the time; I dare you all to dream big and never be afraid to dream alone, only be afraid to not to dream at all,” he said.
Participants were provided with information on the cost of owning a franchise, how to become a franchisee and the various support systems provided by the corporation.
Omar Hawthorne informed that initial franchise fee is US$25,000, and with the first month’s rent, security deposit, furniture, fixtures, equipment, leasehold improvements, signage, training expense, opening inventory and supplies, miscellaneous opening costs, an additional 3-7 months funds and grand opening expense, will require a total estimated initial investment of US$173, 400–$564,000.
According to the company’s fact sheet, Golden Krust Franchising Inc plans to expose the Golden Krust brand over a broader spectrum and geographic reach.
This will involve the establishment of mainstream franchise restaurants in North America, master franchises outside of North America and express units in high traffic non-traditional locations. Golden Krust Caribbean Bakery & Grill plans to grow at an average of five stores annually for the next five years.
“The Canadian market is ripe,” said Daren L. Hawthorne, “We are coming and we are coming with a bang.”
Lowell Hawthorne, who was featured in the two-time Emmy Award-winning reality show, Undercover Boss, aired in May on CBS Television Network, spoke of the empirical status and accomplishment of the American dream, where his company couldn’t have gone unnoticed.
Founded in 1989 by the senior Hawthorne and his family, Golden Krust is headquartered in Bronx, New York and compromises two business models. They operate 120 franchises with locations along the east coast, Boston to Miami, selling Jamaican cuisine, baked bread, pastries and nine different types of patties, and operate a Frozen Retail Food Division that sells a variety of frozen Ready-to-eat patties to supermarkets, 183 Military commissaries in the USA and 38 in the Pacific Asia Region.