The place to be on Wednesday, December 12th (12-12-12) is the Brooklyn Barclay Center for the historic Bio Life Sounds of Reggae concert featuring Ali Campbell of UB40; Beres Hammond; Maxi Priest and Shaggy.
However, the place to be last Wednesday, December 5, 2012 was at he offices at Sirius Satellite Radio in the heart of New York City for the press event. The evening’s host Pat McKay, long time reggae and gospel music programmer at Sirius Radio greeted arrivals.
The space filled up quickly with a diverse media pool. Jamaica’s Counsel General to New York, Herman LaMont who was seen networking earlier, brought greetings.
He told the audience that “The Jamaican Consulate of New York has put forth its full support for the Bio Life Sounds of Reggae Concert,” adding that he, “looked forward to joining Jamaicans and enthusiasts alike for this historic event that celebrates our heritage as well as reggae music, a part of our culture which we are most proud of.”
Grammy Award winners Maxi Priest and Shaggy spent time with the audience fielding questions while singing the praise of the historic occasion. Both entertainers expressed their gratitude in being a part of such an awesome line up.
At press time, Beres Hammond had arrived in New York to kick off promotions for the historic Bio Life Sounds of Reggae concert but also for his new album, One Love, One Life. Beres is scheduled for an appearance sitting in with the Roots on Jimmy Fallon LIVE.
Producer of the event George Crooks of Jammins Entertainment, called it, “The Greatest Press Party for the greatest one day show on earth!” While Lorraine Campbell, director of Operations at Jammins pointed out that the “Bio Life Sounds of Reggae event which features some of the world’s best reggae artists is a tribute to all who love and appreciate good reggae music and in particular is a tribute to Jamaica, the home of Reggae music which is celebrating 50 years of Independence.
It is a hallmark event not to be missed by anyone. We ask people to come and support this one.”